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BRANTFORD ONTARIO
US LONG/SHORT-HAUL • LOCAL WORK • REGIONAL WORK ONTARIO ONLY • ONTARIO & QUEBEC
Insights
Human Factors
Building your future workforce
It seems like every trucking associ- ation meeting or industry conven- tion has a panel or guest speaker on how to attract the next generation of Canadian workers. Everyone listens intently for solutions: we need to get into the high schools; we need to better connect with guidance coun- sellors; drivers need higher wages; we need to recognize the skills of the occupation; we need to appeal to women, Indigenous people, and immigrants.
The list goes on, but there’s no one clear answer.
Recruiting and retention have been issues in trucking for decades but today the sense of urgency has never been greater. For many employers, building a strong work- force feels like an absolute necessity if they’re going to survive, let alone succeed. Fleets are turning away loads, striving to maintain current contractual obligations, and leaving no stone unturned in the recruit- ment of drivers.
Recruiting and retention have been issues in trucking for decades but today the sense of urgency has never been greater.
At Trucking HR Canada, we have tools that can help. We can provide strategies and practical tips for everything from building a respect- ful workplace culture to supporting an increasingly diverse workforce.
For example, if you’re commit- ted to hiring more women, partic- ularly as drivers, I want to highlight a program called Women Building Futures (WBF). Those who have attended our Women with Drive Leadership summits are likely familiar with WBF, but for those who have not, let’s take a closer look.
Established in 1998, WBF is a social purpose organization and registered charity that provides women who are unemployed and/ or underemployed with the skills they need for a prosperous career. Its vision is to help women out of poverty by training them for careers that lead to economic freedom, per- sonal confidence, and growth.
WBF is positioning traditionally male-dominated industry jobs such as construction workers, plumbers,
• All New Model Equipment
• Dedicated Trucks
• Competitive Wage Packages
• All Miles Paid: loaded or empty • Full Benefits Packages
• Direct Deposit
• 24/7 Satellite & Personalized Dispatch
• Flexible Home Time
• Fuel Discount & Fuel Card • Repair Shop & Fuel on-site • Open Door Policy
• Safety Bonus & More
• NEW DRIVERS WELCOME • LEASE OPPORTUNITY
AVAILABLE
OWNER OPERATORS WANTED
WE KEEP THINGS
COOL
OR
FROZEN
THROUGHOUT NORTH AMERICA
Contact Anthony Garkut
800-784-5774 I
agarkut@btcexpress.ca
42 Truck News • November 2018
NEW CONTRACT AWARDED Steady Runs to USA Mid-west & South

