Page 31 - Newcom

BUSINESS
Mack to
continue
playing
offense
Martin Weissburg takes the helm as Anthem demand boosts on-highway market share

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Martin Weissburg.
By James Menzies
ALLENTOWN, PENNSYLVANIA
As he settles into his new role as president of Mack Trucks, Martin Weissburg is well aware he has taken the reins during a surging truck market and he’s grateful for the groundwork that’s been laid by his predecessor.
“Smoking” and “explosive” are a couple of the terms Weissburg used to describe the current truck market during an intro- ductory roundtable discussion with the trucking press here Aug. 20. The key to building on Mack’s success in the wake of the launch of its new Anthem highway tractor, is to continue playing offense, added Weissburg, who stepped into the role June 1.
“Mack’s newest member of the family (the Anthem), couldn’t have come at a better time,”
he said. “We ramped up pro- duction in the first quarter of this year and demand for this product has greatly exceeded our expectations.”
Weissburg said Mack has grown its on-highway segment market share with the launch of the Anthem. He said customers are using it as a tool to attract and retain drivers, or to reward top-performing drivers. Some fleets are parking it out front of their facilities during recruit- ment fairs, he said of the distinc- tive Anthem.
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October 2018 • Truck West 31